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Know the right times to use some real estate market phrases during the sale

A negotiation is based on conversation and unconsciously we can use words that touch potential customers and make them trust both the market and our work. Using phrases from the real estate market that can persuade is essential to value a business opportunity or turn the customer's curiosity into interest.

So, let's check some phrases from the real estate market that we can use during the chat with those interested in the properties in our portfolio:

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1. "It's a unique opportunity, see?"

Despite sounding a bit like a “cliché”, this is a phrase that can make the client think and reflect on the qualities and benefits of the property in question. Furthermore, if given a good financial proposal or showing a differentiated investment, the potential client may feel “provoked” with the argument.

Show (if it's really true) that there are other people interested in the same property for the advantages offered, can speed up decision making, and the commission comes faster too!

2. "There is no perfect property, but good opportunities"

The phrase works very well for anyone who is looking for a perfect property and is never satisfied with the options available. Because they have high expectations, this type of customer usually explores the negative side of the units during the visit.

With this argument, he can see that it is worth highlighting some not-so-beneficial points to take advantage of an opportunity that he will not regret later.

3. "If I can include this in the proposal, will you be ready to sign the contract?"

In some situations, in which the difference between the customer's desire and the proposal is small, we can give in to get the deal done. This "effort" can be based on:

Improvements to the property;
Discount;
Different condition.

When presenting proposals to clients, it is interesting that he finds himself at that moment in an irrefutable condition, perfect for him to actually complete the purchase of the property.

4. "In the future you will celebrate this purchase decision!"

If we are sure of the quality of the property and the possibility of appreciation, this is a good phrase to make the client recognize that we also think about their future security. We can use it as a tip to warn you that the property is a great investment both to live there your whole life and to advertise for rent.

5. "What do you want to do with this part of the house?"

This phrase can refer to any item of the property and lead the potential buyer to idealize the property and the modifications they would like to carry out. Buying a property involves emotion and the consumer should feel at home, imagining that that unit is already his. That feeling can increase the business chances.

6. "I think this property has everything you're looking for, no?"

This phrase can be like a kind of final incentive for the customer who is about to decide for the business. With this, we can eliminate the last points of hesitation, always meeting the needs of our customers. The secret is to show that he will hardly find a proposal so close to his initial desire.

See how many phrases we can use to touch customers' emotions? It is possible that some come out naturally, but others can be used as "cards up your sleeve".

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