Although it seems incredible, Twitter was born 10 years ago, which in the world of Internet means an eternity. In its beginnings, Twitter had just 10,000 followers, but it has rained a lot since then, and today the figures show a very different picture.

With more than 313 million active users (Twitter 2016), a billion unique visits per month and translated into more than 40 languages, there is no doubt we are talking about one of the giants of instant communication. For this reason, to succeed on Twitter in addition to consistency, we cannot ignore certain practices such as those shown below.

Start with an attractive Profile

Try to make your Profile design attractive and differentiate you from other Profiles . To do this, try to use a background and an avatar with homogeneous and pleasant colors, share images with a uniform aesthetic, and follow a specific creative strategy. Depending on the image you want to project, you must establish a personal brand or another. Do not be afraid to personalize your Profile , the more original, the more you will attract attention.

The Profile fields that you can customize to your liking are:

• Your user name
• Profile picture. Remember that the size of the image is 400x400 pixels, so you should make sure that the photo looks sharp once it has been resized.
• Header image. It is a Background of 1500x500 pixels that will wrap your Twitter. Choose a photo about yourself and what you like, it is advisable to change it periodically to capture the attention of users.
• Biography . It is the opportunity to summarize useful information about yourself, explain who you are and what you do in 160 characters.
• Pin a Tweet . If you consider that a Tweet is important for your content strategy, you can set it so that it will be the first thing that those who visit you see.

Always use a photo of yourself, make people recognize you easily

Do not forget to include your keywords both in the bio and in the hashtags you use, this will help your potential users find you more easily. In addition, hashtags will prolong the life cycle of your tweets , since there are people who, even if they do not follow you, will be interested in the topics you are dealing with. Of course, #n or #abuses of #hashtags, use between 1 and 3 hashtags per tweet.

It is interesting to study the Keywords like Lahore Smart city that are being used through the Search tool on Twitter. By knowing the hashtaghs that are being used the most and observing search trends, you can expand the reach of Tweets.

Establish your personal brand

By definition, your followers are fans of what you do, for some reason they like the way you express yourself, how you treat the content or how you connect with them. Make sure you have your own personal brand, integrity and careful . Users don't like inconsistencies or contradictions, so be yourself and follow a definite line. But beware! That does not mean that you cannot surprise from time to time, just remember that you must innovate being consistent with our image.

Content, always of quality

What is the use of having thousands of followers if we cannot have an impact? It is not the same to have 3000 followers and 2 RT's, than 1000 followers and 800 RT's, in addition to comments, likes, etc.

Let's put aside the ambition to maximize the number of followers, and let's focus on the idea of generating truly relevant content for our target audience , only then will we be able to attract quality followers. In the Twitter Blog you will find some tips to generate good content .

Of course, there are certain practices that should never cross your mind, such as buying followers, duplicating content or comments such as “spammer”, these actions would destroy your strategy and image.

Plan the contents

To establish a good content strategy, it is essential to plan an editorial calendar , in this way you will ensure that you answer the basic questions of any content: how, who, when and why it is going to be published .

Try to connect with your audience, generate search engine friendly content and analyze the impact you generate with each Tweet . Find a moderate publication rate, if we saturate the timeline it is very likely that we will tire our followers and stop following us.

Take into account the schedules of your target, find out in what time slot and what days they are connected . Generally speaking, the best days to Tweet are Wednesdays and weekends, between 7:00 p.m. and 9:00 p.m.

Share and be proactive

When you share interesting posts, do not forget to cite both the author and the blog from which you have extracted it. Try that the content that you share from third parties does not exceed 20% of the total , people will follow you for the content that you generate so share the one that is really interesting and do not be a speaker of other people.

The decalogue for a good Content Marketing strategy

Expand your Network

Once you are clear about your identity and your content plan, invite the people **with whom you already have contact** to follow you and support your activity through Retweets , Comments and Likes.

To make yourself known, you can add a link to your Twitter account in the signature of your email, integrate it with other Social Networks, or if you have a Blog, include it in your personal and contact information

Analyze your KPI's

As in the entire digital environment, KPIs will give you very relevant information about how your digital strategy is working and what aspects could be improved. You can access the Control Panel through the "Analytics" section or through analytics.twitter.com .

The indicators that we must analyze on a regular basis are:

• Followers
• Profile Views
• Tweets impressions
• Engagement (Mentions, Replies, RTs, Favorites)
• Marker or Klout Index ( Klout Score ) : measures the degree of influence of a person in Social Networks assigning a score between 1 and 100. There are similar tools that can help you expand the information on your degree of influence such as PEERINDEX or KRED .
• Information on the Main Tweet : by clicking on the tweet you will be able to access its specific data. Knowing the individual information we can analyze and compare what works and what does not, in order to reorient our content strategy if necessary.
• Clicks on links
• Lists in which an account appears
• Average response time : the shorter the response time, the better perception the user will have.

To make this task easier for you, you can monitor your Twitter activity through tools such as Audiense (former SocialBro) or Hootsuite .

Now that you know how to use Twitter, feel free to start generating and sharing content! If what you want is for your company to succeed on Twitter in this post we will show you how to achieve it.

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