The power of the Internet is already well known. Industrial companies must have an online presence if they want their business to prosper and adapt to the market and new consumers. But that does not only imply having an optimized website with quality content - although, of course, it is a big part - but also appearing on other websites related to our theme and where our buyer persona is located (off page SEO strategy). There are several actions to get links to our page to improve the Page Rank and the authority of our website. A good way to start is industry magazines .

Appearing in sectorial media can help a company not only to improve its positioning ( doing link building ), but also to position itself as a reference in its sector and to acquire referral traffic . Many advantages, but also a great responsibility.

Do you want to appear in industry magazines ? Reach your target audience and, incidentally, improve your online positioning? Sounds good right? Well, it is not as complicated as it seems. Although, Lahore Smart city warn you, it requires effort. Take note!

What are industry magazines and how do they help your online strategy?

The trade magazines or specialized magazines are publications that belong to any sector of the industry . They are specialized and aimed at members of each area and they include the trends of each market, opinion articles, advice for professionals, etc.

Specialized magazines are of interest to your audience (businessmen and employees in the industrial area). Through them, information is provided on matters that directly affect the industrialists in that market.

A large part of these publications already have a digital presence, so appearing in them can be a boost for your industrial marketing for several reasons:

• You will reach your buyer persona

These publications are focused on informing users of your industry, so the majority of their readers will coincide with your buyer persona . Include articles in these portals and you will reach your target audience.

• You will increase your presence in the market

Not only will you be able to reach many more people who may not yet know your solutions, but they will also help you position yourself as a benchmark in your sector and stay at the 'top of mind' of decision makers in your market.

• You will improve your positioning

Publishing ' guest posts ' in the industry magazines that include links to our website by certain keywords will help us to climb more positions in the Google rankings , in addition to serving to gain domain authority throughout our website. These links should be as natural as possible.

• You will get referral traffic

The referral traffic, referral or referral traffic is one who comes to our site through a link on another website. Participating in specialized magazines will help you to include your own links in the articles you share and, therefore, to gain visits, subscribers and new readers.

"Industry magazines will help your digital marketing by allowing you to reach your buyer persona, increase your presence in the market, improve your SEO and get traffic from referrals "

Other benefits of appearing in the media

As the Influence & Co blog points out , the best part about press mentions is that they are "an incredibly powerful tool for achieving your marketing goals." Why? Because they get:

• Increase the credibility of our company
• Extend brand positioning
• Drive content strategy
• Maximize the value of our public relations strategy

You want to know more? Take a look at this post: Corporate Public Relations: How to Deal with Journalists

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How to get my industrial company to appear in industry publications

To get our industrial company to appear in sectoral magazines we must take into account a series of characteristics of this type of publications:

• It is very important to provide a special value with quality content. Specialized publications have certain exclusivity with the content that they accept from third parties, so that the public to whom they are directed does not find the information that we offer in another type of support.
• Readers of these magazines usually have a high level of specialization . The articles they share are of a more technical profile, often with specialized language.

Specialized magazines are still media and live on news, but they are also companies, and if we want to advertise our company we will have to pay for it. However, there are several ways to get mentions in these media:

1. Sending press releases

When we think of getting media attention, the first thing we can do is write a press release . However, we should not take them lightly and write press releases for just about anything; These must contain relevant information for your sector (technical news, product launches that will break into the market, opening to new markets ...) and must be well structured.

Do you need a template for your press releases? Download ours here .

2. Establishing relationships with journalists

A great way to get media mentions is to create long-lasting relationships with journalists. Send them an email when you like a recent article they have written, contact them through social networks ...

Don't be overwhelming, but try to build a relationship . That way, when they need information from someone in your industry, they are more likely to come to you.

3. Notifying when we attend an event

Events, fairs and conventions are a perfect time not only to network or attract clients, but also to appear in sectorial media. While company representatives network and try to expand their business, bloggers and specialist journalists are there to report the latest news about the industry.

Notify the media in your industry of your presence at important appointments, propose interesting topics related to the event or arrange interviews with them at your stand. You can not only take advantage of it to appear in the media, but also to meet the editors of your industry in person and strengthen relationships with them.

4. Offering exclusive articles

As we have already commented, the sectorial media are usually exclusive with the content they publish about companies in their market. Therefore, offering exclusive content can be a good bargaining chip to appear on these websites. If the relationship is successful, we can even become regular contributors and publish articles on a regular basis.

As we can see, the specialized media of the industrial sector have their own publication characteristics . If we want our manufacturing company to appear in these magazines and create mutually beneficial collaborations, we must follow these guidelines, in addition to keeping track of all our mentions in the press and those of our competitors to detect potential opportunities.

We must keep track of our own mentions in the press and the appearances of our competition to detect opportunities

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