Do you really know what Omni channel is? Do you understand what is the difference between this concept and the concept of multichannel? Omni channel means all channels. In general, and within the universe of marketing, sales and service, the Omni channel strategy is premised on integrating the different relationship channels of the brand. Unlike the multichannel strategy, which only provides for the use and creation of multiple service and sales channels, Omni channel requires the integration of these channels. tajarat properties strives to be Pakistan's biggest real estate developer ever, guaranteeing the highest international standards, prompt execution, and lifetime customer loyalty. For further detail visit nova city rawalpindi

What does that mean? Keep reading to find out! What is Omni channel? We live in a multi connected world. Without a doubt, we are present, as consumers and entrepreneurs, on multiple platforms every day. Just to list a few: Whastapp, Integra, phone, email, Facebook, Messenger, Telegram, and so on. With the presence of a large volume of potential consumers within these multiple channels, companies were forced to be present in them as well. Not being in the channels your customers are in puts them closer to doing business with a competitor, not to mention that you miss out on an excellent opportunity to bond. Being in the communication channels in which your customers are located affects, in addition to sales, the results of the marketing and customer service sectors (customer experience).
To meet this market demand, companies began to take advantage of the opportunity, creating accounts and profiles within various platforms, initiating strategies across different channels to meet various objectives. This can be called a multichannel strategy. But it is clear that the ever-evolving market advanced and new needs quickly began to emerge, including the demand for integration. And that's where we started talking about what Omni channel is. In it, the brands are not only present in the various customer relationship channels, but also offer an integrated service. In practice, this means that the customer can initiate contact with the brand through one channel and end up in another without having to repeat information and always having the same experience (which, of course, must be of quality).

Source: Go To Marketing What is Omni channel in marketing? In marketing, the Omni channel strategy aims to offer a unique experience for customers and potential customers, within the company's communication channels, in order to create a good relationship across all platforms. The Omni channel marketing provides a single, consistent experience for customers in order to attract them, convert them and hence seek a sale. We're talking, as you may have already noticed, about a strategy that puts the customer experience at the center of the entire marketing process. This makes marketing actions also have this behavior. Today, Omni channel is not exactly new, but there are still many companies that are looking to gain a position of this type. Within marketing, Omni channel can also be used as a branding argument, highlighting your brand as a pioneer in building a quality relationship with the customer. That's what Amara did, an example of Omni channel in Brazil, a company that was born in digital, but currently has physical spaces to improve the customer experience. Check out the company's proposal in the video below. Read More: Property News

In short, to apply what Omni channel means, it is essential that your company consider channel integration. For this, a customer must be able to contact your company, go all the way through sales, and receive after-sales service, without obstacles and bottlenecks. An Omni channel strategy allows the consumer to make a purchase in e-commerce, ask questions about the order on Whastapp, order the product exchange through Twitter and receive new merchandise in the physical store, with ease, without having to repeat everything. Already lived with the company. All channels work as one, using the same customer history to connect with them in an exceptional way. But why bother offering more than a multichannel experience and investing in Omni channel? There are many reasons for this and one of them is that, by the looks of it, an Omni channel strategy has direct results in company retention rates: 89% is the retention rate of companies with the strongest Omni channel customer engagement strategies. Companies with weak Omni channel strategies have only 33% retention. In addition, 75% of consumers expect a consistent experience regardless of the channel chosen for the relationship with the brand, and 72% expect agents to know their history with the company. Benefits of Omni channel The data we presented above gave us an idea of why your company should invest in Omni channel, however, there are several reasons for this, and among them is the fact of Omni channel: • optimize your marketing, sales and service strategy, • expand the public's identification with your brand, • increase the reach of the brand, • improve the relationship with consumers; • create better customer experiences; • Increase customer retention rate and more. For this, the use of tools that allow the integration of channels, generating a brand experience that is unique, is essential. Through these tools, it is possible to develop what is Omni channel, being available consistently, in different channels. What's up? Is it clear what Omni channel is and how your company can benefit from such a strategy? In conjunction with Omni channel, we encourage you to consider adopting a marketing automation tool. It contributes to optimizing the results of campaigns across multiple channels, allowing strategies in social networks, email marketing, SMS to be carried out from a single system, making the work of the team involved more efficient.