How to use data analytics for marketing in your company? Does your company use data analytics for marketing? If the answer is no, know that it may be losing ground to competitors as a result of the times of digital transformation in which we live. Nowadays it is essential that organizations and digital entrepreneurs adapt to the data driven culture to achieve the best possible results in each of their sectors. And it wouldn't be different in the case of the Marketing area.

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The Marketing is known as the creative sector companies, where minds come together to devise strategies to retain more customers, prospecting new and disseminate the image in a positive way in the market. In the changes that the digital world has brought to the market dynamics, making decisions “in the dark”, based on guesses and “feelings” of professionals, has become something outdated and inefficient. Today, it is essential to have a data analysis structure for marketing focused on gathering the most relevant and secure information to support the performance of teams. All of this in order to gain public confidence. Interested in the subject? Follow us to understand a little more about data science and intelligent marketing data analysis tools that will boost your business performance. How important is data analytics for marketing? Efficiency. This is the key word to define the importance of implementing intelligent data analytics for any business that needs to use digital to its advantage. The Internet, through analytics tools, provides a huge amount of data which the Marketing areas can consult to improve the performance of their businesses. It is through Big Data technology that companies can remotely consult valuable information about their performance, customer interaction with their brand and even monitor the performance of competitors. A sophisticated data analysis platform is able not only to present numbers and information on dashboards, but also generate insights that guide decision makers safely and effectively. Thus, for the Marketing area, the strategy can be thought with much more precision than if it were done on the basis of guesses. For example, ROI, Customer Success, and overall company profit indicators only tend to grow. Not only an increase in the effectiveness of the results is visible, but also an increase in the efficiency of the processes. Marketing data analysis platforms with intelligence technologies save teams a great deal of time and money to find the best solutions to problems. In addition to a software working automatically and faster than humans, the possibilities of errors and rework are reduced, which would cost more time and money thrown away. How does data analysis for marketing work? Data analysis for marketing works through a process divided into stages that helps teams to optimize their results based on the perception of mistakes and successes that occurred in the past. Read More: https://propertynews.pk/

With the large volume of data available both in external and internal channels, it is necessary to filter the most relevant information for your business strategy and action plan. After tracking these data, an automation software with intelligence technology works by identifying patterns and bringing expected responses that are intended to guide the performance of the Marketing team. The indicators and feedbacks from an intelligent data analysis generate solutions for your marketing strategies to have the best possible results. With practice, it is possible to: • monitor the behavioral profile of customers to make effective offers; • trace mistakes and successes of previous strategies; • monitor important indicators, such as customer happiness with the brand (customer success); • monitor competition; • And assess whether the company's actions are in accordance with the previously outlined objectives. Thus, data analysis for intelligent marketing is important not only for reading dashboards and information, but also offering insights based on objective information. In short… You could see that data analysis for marketing, especially with the support of intelligence technologies, is essential, isn't it? Fundamental to remain increasingly competitive in a digital scenario where we have daily at our disposal information relating to the market and customers of our companies. It is in this context that having a data analysis platform for marketing becomes a differential for the growth of any digital business. Because with it, it is possible to monitor the performance of your marketing strategies, evaluate the performance of competitors, receive updates on ROI and Customer Success indicators and thus have a constant improvement in your actions. One such tool is Cortex MI. With it, your company has at its disposal an intelligence technology that helps managers and their teams with feedbacks that guide decision making, making them much faster, more efficient and cheaper. Your team saves you a huge amount of hours and increases your sales potential considerably. So don't waste time on implementing a data driven culture in your business. If you don't use it yet, you can be sure that your competitor is probably using it and coming up with relevant information about the market. Did you like the content? We hope to have delivered an enlightening material on the importance of data analytics for marketing in this scenario of constant migration from communications to the data era. See you soon!