Know Instagram Ads? This tool can change your company's relationship with the public! Learn how to make your ads more effective on social media with higher internet engagement rate.

Investing in advertising on social media is a modern and efficient practice to increase sales for any type of company.

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Instagram Ads has stood out when we talk about the results of these investments.

Many entrepreneurs don't know how to boost Instagram publishing or, even worse, they do it the wrong way.

In this content, we've separated some tips for you who were looking for how to advertise on Instagram Ads. Check out what you'll find here!

<![if !supportLists]>· <![endif]>What is Instagram Ads?

<![if !supportLists]>· <![endif]>Discover the benefits of advertising on Instagram

<![if !supportLists]>· <![endif]>How to advertise on Instagram Ads?

<![if !supportLists]>· <![endif]>Analyze your campaign results

<![if !supportLists]>· <![endif]>It's time to create your campaign!

In addition to learning all this, check out this free e-book how to increase sales through social media:

What is Instagram Ads?

Instagram Ads is a tool that makes it possible to create and serve ads on Instagram.

This term comes from the abbreviation for Instagram advertising, the English word for advertising on Instagram.

It is a feature extremely similar to Facebook Ads, besides being just as efficient.

Through this tool, you'll be able to increase your website traffic, discover how to gain followers on Instagram, make your company's visibility greater, build your brand identity and increase your sales.

Speaking of Facebook, learn how to market through the most popular social network in Brazil:

Are you curious? Find out a little more about the advantages of Instagram Ads.

Discover the benefits of advertising on Instagram

Instagram is currently the fastest growing social network in terms of users.

In a scenario in which even Facebook faced the departure of more than a million Americans, this social network continued to grow at a rapid pace.

In Brazil alone, there are around 57 million active profiles.

This is the real ideal environment for marketing strategies. After all, new audiences emerge and become more open to companies.

That's because not only are more people accessing Instagram, they've also been engaging in content like never before.

According to the survey carried out by the platform itself, 60% of users claim to have discovered new products through Instagram.

In addition, eight out of ten users follow at least one company account.

It's numbers like these that make Instagram the social network with the highest engagement rate among them all.

So, it's easy to conclude: Instagram Ads is one of the most efficient ways to promote your business.

Want to find out how to advertise on Instagram? Look at these tips that we have separated for you.

How to advertise on Instagram Ads?

It may sound strange, but Instagram ads are created on Facebook.

This is because in 2012 Facebook made the purchase of this social network that at the time was just a promise. So both platforms belong to the same company.

So, stay tuned for these tips on how to use the ad manager.

Ad manager

Instagram Ads Ad Manager is the same tool used for creating Facebook Ads.

In fact, when creating a campaign on this other social network, all you have to do is select the Instagram option in the “ad preview” section.

But if you don't know how to create this campaign, rest assured. We will help you with this step by step.

1. Access Facebook Ad Creation

This first step is simple, all you need to do is access this ad creation section through your company's Facebook page.

And of course, you also need to have an Instagram account linked to these pages.

2. Define your campaign objective

Here you need to decide what result to get for that ad. There are 7 possibilities:

• Brand recognition;
• Scope;
• Traffic (to increase visits to the website);
• Application installation;
• Engagement (likes, comments etc.);
• Video views;
• Conversions (for on-site or in-app conversions).

3. Choose the campaign name

The name of your campaign does not change the way it will be displayed to the public.

Ideally, create names to help organize your ads. You can name it by date or goal, anyway, in whatever way seems easiest to manage.

4. Create your audience

You must define the characteristics of your target audience (age, gender, location, interests, buying behavior, etc.)

Remember, the more details you enter, the more assertive your campaign will be.

5. Plan your budget

Now is the time to define how much you are willing to spend on your campaign.

By setting your spending ceiling, the algorithm of these social networks will define the best way to distribute your ads within that limit.

6. Optimize ad serving

You can manually set the amounts invested for each ad result.

However, this option is not recommended by us or any other experts in the field. The Facebook and Instagram algorithm is very efficient in this regard.

7. Build your ad group

As with the name definition, ideally, your ad group should make it easy to manage your campaigns.

8. Select your ad format

There are four Facebook ad formats:

• Photo ads;
• Video ads;
• Slideshow ads;
• Carousel ads.

Choose the one that best suits your campaign.

9. Activate your Instagram account

After completing the previous steps, select the Instagram account to which the campaign will be linked.

10. Write your text

You need to define your ad text: headline, copywriting message and your Call-To-Action.

The Facebook platform offers creative suggestions on “show advanced options”.

11. View your ad preview

You can now preview how your ad will appear to the public.
If you want to run your campaign only on Instagram, just click “remove” in the other previews.

Then just go straight to the "create ad" button.

Analyze your results

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The performance of your ads on Instagram Ads is called metrics.

It is through them that you can see the result of your campaigns, whether they have been effective or not.

The Facebook ad manager tool you'll use to find out how to advertise on Instagram is the same one for receiving your performance metrics report.

To do this, just look inside the manager for the ad you want to analyze.

Next, you should look for the “view graphics” button available on the panel located on the side of the page.

Paying attention to your Instagram Ads performance graphs is extremely important to define the successful posts and failure points of your campaigns.

Failing to analyze this type of result can waste your investment, both money and energy.

Want to learn how to unlock the full potential of Instagram and explore it for free? Download this e-book for free and start marketing on Instagram right now:

It's time to create your campaign!

Now, you've learned how to create ad on Instagram Ads and found out that this social network shares the same mechanism with Facebook.

It is possible to produce campaigns to circulate on both platforms or on each of them separately, just choose the best option for your company.

The only thing that is not possible is for you to stay out of this one! Investing in social networks like Instagram Ads can be the first step towards your sales success.

Also check out our Facebook Ads content! And don't forget to follow the news here on the blog.

Source: [PropertyNews](https://propertynews.pk/

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